Beer market in India

The beer market in India has grown manifolds in the past years, yet the per capita consumption of beer in India continues to be very low compared to other countries. India’s per capita consumption of beer is about 1 litre compared to the global average of over 24 litres. More than three-fourths of India’s beer sales is of the strong variety containing more than 5% alcohol, with demand for light beers coming mainly from upmarket towns and cities preferring. Indian Beer Industry has been growing at about 15% per year for the last five years, with Industry volumes crossing 200 million cases in financial year 2009-2010 from about 100 million cases in financial year 2003-2004. Considering the Indian demographics, with around 70% of the population below the age of 30 years, growing income and increasing international influence, the industry is expected to maintain if not exceed, its growth at present rate.