The Corrupt

Corruption has always painted a dirty picture through the world. But where exactly does this corruption root from. Is it the need that makes people corrupt? Is it the greed? Is it the luxury? Is it the status symbol? Is it the power that makes people corrupt? The real fact is that all this factor supplements to the corrupt mindset, but the real corruption hails from the FEAR. Yes! Fear of losing POWER makes people corrupt .This is the initiator and all others follow suit. So to avoid corruption we need to put the right people who don’t fear losing power.

Bajaj Auto Ltd. (BAL)

The company was founded in 1926; the group has an illustrious history. The key characteristics of the group today are integrity, dedication, resourcefulness and determination to succeed, can be often traced back to its birth during those days of relentless devotion to achieve a common goal. It was started in 1945 as M/s Bachraj Trading Corporation Pvt. Ltd. In 1960, BTCL was renamed as “Bajaj Auto Ltd”. (BAL) and the company went public. The same year, it entered into a technical collaboration with Piagio for the manufacturing of scooters.
Site : http://www.bajajauto.com/

Bajaj’s expansion into New Market Segments

Bajaj Auto Limited has announced that the company will launch a small car in the next 3-4 years in India. The second largest two wheeler maker in India-Bajaj Auto will enter the small car segment in partnership with French car giant Renault and Nissan. Chakan 4-wheeler plant-The 'Lite' range of 4 wheeler vehicles, both in Passenger and Cargo segments of the Industry, are under redesign, to sharpen the competitive positioning of the products. The Cargo version code named ' PV 1500' is likely to be launched in 2011. The Techno-economic feasibility for the Passenger 4 wheeler will be evaluated by Bajaj Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV Agreement.

The Process of "Brand Research "

The brand research is conducted in the following manner:
1. Self Research: Research by all the team members is conducted of the brand Bajaj Auto. The various sources used are the case studies, course book, journals, websites, and online media. The content available all over the above mediums is read well to have the clear idea of the brand Bajaj.
2. Brand building & planning Assessment: The available studies are used to analyse the current stand of the brand Bajaj. How the brand stand in the current market. How the brand captures the mind-share of the consumers. How the brand positions itself into the mind set of people etc. All these above statements help us to understand the current brand equity of the brand Bajaj.
3. Research: Secondary data available over the net is used to interpret the brand equity of the Bajaj. The primary research is also conducted to have the personal experience of the consumers who are using the brand Bajaj. The primary research helps in understanding the brand Bajaj from close mindset of the consumers.
4. Brand Growth: The above research and studies are used to understand what in in store for brand Bajaj. Where the brand Bajaj does stands. What all strategies it needs to beat its competitors in the market. Using the learning, to suggest and recommend the opportunities lying ahead with brand Bajaj to capture the consumer head and heart.