The Process of "Brand Research "

The brand research is conducted in the following manner:
1. Self Research: Research by all the team members is conducted of the brand Bajaj Auto. The various sources used are the case studies, course book, journals, websites, and online media. The content available all over the above mediums is read well to have the clear idea of the brand Bajaj.
2. Brand building & planning Assessment: The available studies are used to analyse the current stand of the brand Bajaj. How the brand stand in the current market. How the brand captures the mind-share of the consumers. How the brand positions itself into the mind set of people etc. All these above statements help us to understand the current brand equity of the brand Bajaj.
3. Research: Secondary data available over the net is used to interpret the brand equity of the Bajaj. The primary research is also conducted to have the personal experience of the consumers who are using the brand Bajaj. The primary research helps in understanding the brand Bajaj from close mindset of the consumers.
4. Brand Growth: The above research and studies are used to understand what in in store for brand Bajaj. Where the brand Bajaj does stands. What all strategies it needs to beat its competitors in the market. Using the learning, to suggest and recommend the opportunities lying ahead with brand Bajaj to capture the consumer head and heart.