Sunday, September 11, 2011

Bajaj’s expansion into New Market Segments

Bajaj Auto Limited has announced that the company will launch a small car in the next 3-4 years in India. The second largest two wheeler maker in India-Bajaj Auto will enter the small car segment in partnership with French car giant Renault and Nissan. Chakan 4-wheeler plant-The 'Lite' range of 4 wheeler vehicles, both in Passenger and Cargo segments of the Industry, are under redesign, to sharpen the competitive positioning of the products. The Cargo version code named ' PV 1500' is likely to be launched in 2011. The Techno-economic feasibility for the Passenger 4 wheeler will be evaluated by Bajaj Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV Agreement.

No comments:

Post a Comment