The Rat Race

It has been a heck of a time here ... The placement week(read as day) was a trade fare.Candidates running all over the campus with their resumes looking for a prospective buyer. Commodity trading and bargaining was at the max.It has been a week since the festoon happened.Mixed thoughts. Conflicts between the mind and the heart. Hopelessly hopeful. Looking forward to a rewind button. It has been a rough ride this week. Have moved from being enthusiastic to depressed to skeptic to accepting reality... Is life just a rat race ? or is it a random rolling of utterly chaotic events ?... Looking forward to meet more of me

The Corrupt

Corruption has always painted a dirty picture through the world. But where exactly does this corruption root from. Is it the need that makes people corrupt? Is it the greed? Is it the luxury? Is it the status symbol? Is it the power that makes people corrupt? The real fact is that all this factor supplements to the corrupt mindset, but the real corruption hails from the FEAR. Yes! Fear of losing POWER makes people corrupt .This is the initiator and all others follow suit. So to avoid corruption we need to put the right people who don’t fear losing power.

Bajaj Auto Ltd. (BAL)

The company was founded in 1926; the group has an illustrious history. The key characteristics of the group today are integrity, dedication, resourcefulness and determination to succeed, can be often traced back to its birth during those days of relentless devotion to achieve a common goal. It was started in 1945 as M/s Bachraj Trading Corporation Pvt. Ltd. In 1960, BTCL was renamed as “Bajaj Auto Ltd”. (BAL) and the company went public. The same year, it entered into a technical collaboration with Piagio for the manufacturing of scooters.
Site : http://www.bajajauto.com/

Bajaj’s expansion into New Market Segments

Bajaj Auto Limited has announced that the company will launch a small car in the next 3-4 years in India. The second largest two wheeler maker in India-Bajaj Auto will enter the small car segment in partnership with French car giant Renault and Nissan. Chakan 4-wheeler plant-The 'Lite' range of 4 wheeler vehicles, both in Passenger and Cargo segments of the Industry, are under redesign, to sharpen the competitive positioning of the products. The Cargo version code named ' PV 1500' is likely to be launched in 2011. The Techno-economic feasibility for the Passenger 4 wheeler will be evaluated by Bajaj Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV Agreement.

The Process of "Brand Research "

The brand research is conducted in the following manner:
1. Self Research: Research by all the team members is conducted of the brand Bajaj Auto. The various sources used are the case studies, course book, journals, websites, and online media. The content available all over the above mediums is read well to have the clear idea of the brand Bajaj.
2. Brand building & planning Assessment: The available studies are used to analyse the current stand of the brand Bajaj. How the brand stand in the current market. How the brand captures the mind-share of the consumers. How the brand positions itself into the mind set of people etc. All these above statements help us to understand the current brand equity of the brand Bajaj.
3. Research: Secondary data available over the net is used to interpret the brand equity of the Bajaj. The primary research is also conducted to have the personal experience of the consumers who are using the brand Bajaj. The primary research helps in understanding the brand Bajaj from close mindset of the consumers.
4. Brand Growth: The above research and studies are used to understand what in in store for brand Bajaj. Where the brand Bajaj does stands. What all strategies it needs to beat its competitors in the market. Using the learning, to suggest and recommend the opportunities lying ahead with brand Bajaj to capture the consumer head and heart.

Inflation

Structural Inflation is the one caused due to governments Monetary Policy and monetary inflation is due to increase in wages and prices. Inflation in India is both structural and monetary.
Inflation in India and all around the world is a result of government & central bank's Keynesian monetarist policies of printing money to get economies out of recession. They don't understand that, by printing money they are only going to create more havoc in people's life by creating inflation or possible hyperinflation. Printing money is not wealth creation. It actually destroys wealth. It results in capital consumption which reduces the possibilities of higher economic growth in future. People need to understand that consumption never drives any economy. Economies grow because of savings, capital accumulation and production. Without production, consumption is impossible.

IRIS Recognition in UID

The iris of the eye is a protected organ, which controls the diameter of the pupils – the centre part of the eye – and the amount of light entering the eye. The front, pigmented layer of the iris contains random patterns that are visible and highly stable. These patterns are also highly intricate, and unique to every individual. The iris faces very little wear, and can consequently serve as a secure, always available passport that an individual can present for verification. The field of iris biometrics has seen significant research and investment over the last decade, and at this point, iris capture has become a mainstream technology with wide acceptance. In India, over 50 million people have been enrolled using iris recognition systems in Andhra Pradesh and Orissa. Feedback on these systems has been positive both from enrolling agencies and state government officials. Mexico is also using iris for its version of Unique ID to deliver public benefits to its entire population. De-duplication through iris has been carried out on a large scale – one implementation that de-duplicated the entry of immigrants into a country has carried out five trillion iris comparisons since 2001

Beer market in India

The beer market in India has grown manifolds in the past years, yet the per capita consumption of beer in India continues to be very low compared to other countries. India’s per capita consumption of beer is about 1 litre compared to the global average of over 24 litres. More than three-fourths of India’s beer sales is of the strong variety containing more than 5% alcohol, with demand for light beers coming mainly from upmarket towns and cities preferring. Indian Beer Industry has been growing at about 15% per year for the last five years, with Industry volumes crossing 200 million cases in financial year 2009-2010 from about 100 million cases in financial year 2003-2004. Considering the Indian demographics, with around 70% of the population below the age of 30 years, growing income and increasing international influence, the industry is expected to maintain if not exceed, its growth at present rate.

UBL

United Breweries Ltd (UBL) started in 1915 by acquiring 5 breweries, with the oldest brewery operational since 1857. Initially UBL was headquartered at Chennai, which has now been shifted to Bangalore. At present United Breweries has a total of 25 breweries across India, making UBL the widest present brewer in the country. The company also manufactures beer in neighboring geographies such as Nepal. The management of UBL is focused on building the brand equity through innovative and aggressive marketing techniques. At the same time it pays significant attention to the quality and UBL operates through its own and contract manufacturing facilities across India and has become the undisputed leader in the Indian beer market, increasing its share in the growing Indian beer market from 51% to 54%.
In UBL, a strong distribution network with an innovative, creative and aggressive marketing approach has enabled UBL to emerge as the leader in the market. At the same time UBL pays due attention to quality and hygiene during manufacturing of the beer. The Central Scientific Laboratory (CSL), Bangalore sets standards for all its breweries. Besides keeping a check on the production process, CSL analyses different beers that are taken off the shelves from the market which includes UBL’s beer as well as competitors. And the beers are tested on 40 different parameters as per the standards of the European Brewery Convention. By these standards, United Breweries' beers don't just equal, but even surpass, several Dutch and American beers.

Future is Organic Farming (A Prediction ::2030)

As a consequence, there has been a shift in paradigm from conventional farming to organic farming. About 60 % of the agricultural produce in India today is organically farmed. Recent studies predict that by 2030, about 80-90% of the agricultural produce in India will be from using organic farming methods. A decade ago, organic farming was looked upon as a luxury and farmers were reluctant to shed their conventional farming methods. Thanks to the efforts taken by the government in creating awareness about why organic farming is very important in preserving the soil, today more farmers are ready to shift to organic farming. Moreover, a lot of youngsters have taken up agriculture as their career choice and have contributed significantly to the growth of agriculture in India, especially organic farming. A lot of challenges lie ahead for the agriculture with the ever increasing demand for food but the future looks bright.

The Unique Identification Authority of India

The Unique Identification Authority of India (UIDAI) has been created, with the mandate of providing a unique identity to all Indian residents. The UIDAI proposes to use biometrics to eliminate duplicates and ensure uniqueness during the enrolment process. Quality of collected biometric data is critical for the accuracy of de-duplication and a key component for the success of the program. While the program will be using the biometric capture devices from different vendors, it is critical to maintain consistent data collection process. This will be achieved by standardizing the biometric capture process flow around the UID Enrolment Software.

The Real Picture

Its indeed the biggest mystery how people perceive "The All Mighty" as. The very thought of it gives us the feel that the blogger could be a theist or an atheist. But the real picture is that we perceive it to be that way. Every one can have a different perspective/belief that over-shadows what they see.This makes them believe what they see is what it is . On the contrary , What you see is what you want to see and is most of the time not the REAL PICTURE .It is just like the saying that every problem has three solutions one that is your's , one that is other's and the third is the right one .